Jim L Bruels

Jim Bruels is currently the Associate Director of Rental Events at San Francisco Museum of Modern Art. SFMOMA is one of the largest modern and contemporary art museums in the United States, managing seven venues within the iconic building. The Rental Events team consists of four people and 30 on-call event specialists.

Previous to SFMOMA, he was the Director of Bentley Reserve, a luxury historic venue in the center of the Financial District. Over the course of 6 years, he was able to grow the team from 2 people to 5 full time event staff, double the sales figures for the venue, and in 2019 opened a distillery in Nevada, heading up the hospitality and tasting room program.

Jim started his career in the travel industry as a Corporate Travel Agent, quickly moving up to the Director of Vendor Relations for Uniglobe Northern California. He opened San Francisco’s first LEED certified hotel in 2006 and was a Director of Sales at several Union Square boutique hotels. His background spans 20 years in the hospitality industry in San Francisco.